Brand Identification

Brand Identification

A brand is a promise. We craft robust identities that communicate that promise and convey business attributes, expressing a client's unique personality. Our team utilizes strong graphic design skills to create logos that engage your target audience, meet your business goals and make a lasting impression. Expertise in creating employee and donor recognition elements allow you to celebrate staff and reflect your organization's history and purpose.

Our identity work also orients users. Our wayfinding and signage team works closely with clients to understand brand personality, architectural character, user groups, building programs and navigational challenges in order to craft the most functional, effective and aesthetically pleasing solutions for a variety of spaces from hospitals and airports to entire university campuses.