Antron Color Point of View Journal

INVISTA, Inc.

The Antron® Color Point of View Journal is a direct-mail and brand positioning "brochure" that communicates valuable color trend information to the architecture and interior design communities, while supporting the company's leadership position within the market. Our team developed five annual issues of the journal, which recaps world trends impacting the perception of color in the built and graphic environment.

The journal was organized into a series of indicators and emerging trends as related to key industry markets, each of which included a brief overview defining the market and its implications. We used engaging photographic imagery as well as pages of pure color to graphically represent leading trend information. Our design also utilized a series of color chips developed to coordinate with the Antron Lumena® carpet fiber color palette. This journal positioned the client as a trend leader and color authority and, as a vital relationship management tool, fostered a strong relationship with the design community.