Completion Date: 2007
Square Footage: 21,000
LEED Gold Certified

Awards:
First Place Award, Retail Category, 2008
ASID, Illinois Chapter

Haworth's New York showroom, located in the heart of Manhattan in the historic Pershing Square Building, supports the firm's global mission to inspire and deliver great spaces that are adaptable for any workstyle. Continuing our long-standing partnership with Haworth, we crafted a space that reflected the client's mandate to deliver unrivaled designed products to its global client base.

The design center is envisioned as a "neighborhood" of concentrative, collaborative zones providing flexible, adaptable and updatable product demonstrations. Organized around a 2-story gallery, the space can be quickly reconfigured for a range of meeting types, programs and new product introductions. The gallery also supports new business development, client work sessions and internal training activities. We integrated brand graphics and technology-based presentations to provide a consistent visual language to share Haworth's product lines, services and socially responsive initiatives. These elements, paired with the showroom's clean, modern aesthetic, convey the client's brand and strategic mission while effectively reaching an urban design audience.