Haworth Washington, D.C. Showroom

Washington, D.C.

Completion Date: 2006
Square Footage: 17,250
LEED Gold Certified

Awards:
Gold Award, Retail Category, 2007
IIDA 2007 Design Awards, Mid-Atlantic Chapter

Special Merit Award, Sustainability Category
IIDA 2007 Design Awards, Mid-Atlantic Chapter

First Place Award, Green Design Category, 2007
ASID, Illinois Chapter

The Haworth Washington, D.C. showroom, located on the second floor of the historic Hecht Company department store, combines product showcase, sales office and conference facility functions. Our team developed the showroom's design aesthetic, finishes and product/furniture layout to reflect both the Haworth brand position and the design sensibilities of the local legal, science/tech and government client community.

The result is an understated and sophisticated palette aimed at the specific target markets. Bright colors accent the environmental graphics and digital media to bring focus to each product vignette area, and divider elements within the space include red, punched-aluminum graphic patterns abstractly based on topics of "sustainability", "manufacturing" and "global leverage." Aligned with the firm's commitment to sustainability, the Washington, D.C. showroom demonstrates the integration of restorative space, resource preservation, waste elimination and cost reduction.