OFS Brands
Chicago Showroom
Chicago, Illinois
Completion Date: June 2008
Square Footage: 16,000
LEED CI Gold Certified

Awards:
Design Excellence Award, 2009
ASID Illinois

OFS Brands needed to showcase products from three of its companies within a single 16,000 square foot showroom. The challenge was to communicate each company's unique character and expertise while maintaining a relationship with the greater goals of the larger organization.

The design solution gave each brand equal presence while optimizing the grand scale of the combined space. It employs four key organizational planning elements including a large consolidated entrance or "front porch," a common reception foyer or greeting place, a uniform treatment of the light court and strategic placement of the various product suites relative to the existing building architecture.

The three discrete brand entrances are situated under a large entrance set back from the long building corridor creating a spacious "front porch." Graphic light boxes at each entrance serve as opportunities for each company to create its unique brand statement. Each company suite is strategically located featuring its own distinct architectural vocabulary and finishes.

 

OFS Brands

Chicago Showroom

Chicago, Illinois

MORE CORPORATE + COMMERCIAL

100 North Riverside Plaza201 Seventeenth Street235 W. Van Buren5th and Madison635 and 645 ElliotAIBC HeadquartersAmerica OnlineAntron Color Point of View JournalAntron Resource CenterAutoTrader.comBayview Mixed-use DevelopmentBeirut Hotel and ResidencesCenters for Disease Control and Prevention Building 106Centrepoint Mixed-use DevelopmentChervon International Trading CompanyChina HuaNeng Group City of Miami Beach City Hall AnnexCobalt Office Interiors Cofra/Good Energies OfficesConfidential Financial Services ClientConfidential Financial Services HeadquartersCrate & Barrel Cross Roads Mixed-use DevelopmentDAR Smart Village HeadquartersDarden Restaurants, Inc.DigitasDockside GreenFlatiron BuildingGovernor James B. Hunt, Jr. Leadership Annex Great River EnergyHanwha 63 Convention CenterHaworth Calgary Showroom and Learning CenterHaworth Chicago ShowroomHaworth Dallas ShowroomHaworth New York ShowroomHaworth San Francisco ShowroomHaworth Santa Monica ShowroomHaworth Washington, D.C. ShowroomHeping Residential DevelopmentHotel VictorHuang Xing Road IDEOInformInternational Media CompanyKempinski Hotel and Residences SailTowerL'Oréal USAMarine Gateway Mixed-use DevelopmentMerchant SquareNormand Maurice BuildingOne Haworth CenterOne Wall CentreOriental Fisherman's WharfPerkins+Will DC OfficePerkins+Will New Atlanta OfficePerkins+Will Vancouver OfficePivotal Software Corporate HeadquartersPresidio LandmarkQatar Broadcasting Services ComplexReem Island SANY Beijing Master PlanSaraya Holdings, Saraya AbdaliSears Integrated Business CenterSignature PlaceSkadden, Arps, Slate, Meagher & Flom LLPSkybridge Smart Mixed-use DevelopmentSutherland, Asbill & BrennanSuzhou Administrative Center and Creative ParkTELUS HouseThe ContemporaineThe Icon and Silver Sea Mixed-use DevelopmentsThe Reliance GroupThe Reliance Group HeadquartersThe WatermarkTribune InteractiveW.W. Grainger Corporate HeadquartersWanghujiao Mixed-Use Developmentwhitespace